Pam Parish

Funny title, I know, but I couldn’t think of anything else, it’s too early in the morning. But, as I was doing my early morning blog hustle, I ran across an older post over at 1to1 about companies who take proactive steps to help the customer. It’s certainly not an earth shattering revelation, but it is one that more often than not, we’re tempted to claim “we’re doing great” on when, in reality, our customers might say differently.

I love to take concepts and directly apply them to my own life, church experience, team experience, etc. As I contemplated this one, I realized that more than anything it applies to my Marketing Team. Our team is extremely talented and creative. We also care very deeply about the job we do and want our final product to be excellent. Of course, we make mistakes, sometimes big, sometimes small - but we make ‘em. But, I’d have to say that if we struggle anywhere - it’s definitely in this area - being consistently proactive.

We certainly have the best intentions and many, many times we start out on a proactive note only to have 15 projects come in that are needed within four weeks…..so there we go again into reactivity. I can’t tell you how many times this has happened and then we find ourselves behind the eight ball reacting to things we tried to be proactive about a month ago. *sigh*

Honestly, I don’t know the answer, but as a service-based organization to all ministries within our church, it’s up to me to start looking harder for one. So, today’s entry is a personal challenge to myself; but, I’ll end with a question for you, Where in your job, ministry, family and life would a more proactive way of thinking have the most impact? Find it and make it happen - I know you can.

Be Proactive!